ABSTRACT
UNESCO World Heritage site designation is an opportunity to achieve international status. Studies have demonstrated that many of these sites are major attractions to international visitors and first-time visitors. While Covid-19 has limited international mobility during 2020, this study aims to understand how those responsible for tourism and World Heritage sites have communicated the heritage of the Historic District of Old Quebec (Canada) to local and national visitors. To measure tourist attractiveness, the study analyzed publications posted on Instagram during the summer of 2020. Strategies for diffusion revealed an approach to enhance natural sites more than the cultural heritage. © Global Knowledge Academics, authors. All rights reserved.
ABSTRACT
This special issue offers a diversity of perspectives with regard to tourism development before and after COVID-19. Some of these perspectives include: defining a new project of civilization while questioning the place of tourism in post-COVID society;postulating that the COVID-19 disaster may ultimately be the long-awaited "miracle" for a societal paradigm shift;questioning the precarious working conditions that characterize the tourism industry;transforming of the coastal tourism paradigm to take the path of ecological and sustainable tourism;and explaining the measures deployed by the Airbnb platform to adjust to the health crisis. Furthermore, this special issue aims to investigate an extraordinary global health crisis by its magnitude and the speed with which it has literally "disoriented" almost all countries, especially in the tourism sector.